50 Shades of Blue-ish

From sky to steel — your shade, your story.

Not all blues are created equal.
Some are baby. Some are sky.
Some say “I’m calm.” Others say “I own the calm.”

50 Shades of Blue-ish is a collection of crisp, cool-toned shirts designed for men who like to keep it classic — with nuance.

Whether you're suiting up for a Monday meeting or a spontaneous museum date, there’s a shade in here that says exactly what you’re thinking… without saying a word.

So go ahead. Be subtle. Be specific.
Just don’t be basic.